His company is helping teams set prices that will pack fans into the stands. The software could boost sports and entertainment revenues by $20 billion a year
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Every season, 50% of major sports teams’ tickets go unsold--but not for lack of fans. It’s because prices are set at the beginning of the season. Qcue offers another way: dynamic ticket pricing...
Dynamic pricing will become much more prevalent in both professional and collegiate sports over the next few years. Forbes highlights some of the major players involved and examines what’s in store.