What is Voice & Tone?
The voice and tone of a brand refers to the brand’s character which is expressed to its users through writing. The copy text conveys the brand’s personality and traits. It is important to maintain a cohesive voice and tone quality to ensure users are not disengaged with your product.
For example, when users view new features on the product page, they are exposed to a new view which can be all too confusing for anyone viewing the page for the first time. It is important that users have adequate information and guidance when viewing such pages. Showing a ‘What’s New’ banner and walkthroughs of the new feature can help alleviate the users fears when dealing with sudden changes.
Another common example is when users are met with error messages. Seeing an error message can instill fear, confusion and panic in the users mind. Handling this with appropriate messaging can help dispel these fears. Showing an error message with meaningful text directing the user can help resolve these issues.
At Qcue, our copy shows that we are:
Qcue provides recommendations and solutions based on factual data. Users can place trust in our services without batting an eyelid. It is important for users to find trust, security, reliability and honesty with us. Our information is direct and to the point without fluffing the result.
Empathetic and Genuine
We place ourselves in the pricers shoes and fully understand their woes. We always cater to user needs while balancing market fluctuations.
We are experts in Dynamic Pricing. We have expertise in data science within the live ticketing domain. Our solutions are based on informed data and knowledge from the market.
Humorous, but not Tacky
As an Austin-based business, we pride ourselves of our values, culture and humor. We like to maintain an informal language when conveying our messages without overstepping boundaries. We use ‘Oops’ and ‘Uh-oh’ but always stay classy and respectful with a ‘Please’.
Qcue’s tone is informal yet informative. We maintain a balance between a conversational and non-conversational tone of voice. Tone of voice is carried through our copy text, error messages, modals, dialog boxes and walkthroughs. The user should be able understand an error clearly while also maintaining interest in a feature walkthrough. Different tones are used in different situations. Applying the right tone in the right situation is key.
"Venue Name is required. Please fill in Venue Name."
Providing context and information helps users gain better clarity in reviewing their submitted values.
"Error! All fields required."
Users viewing vague error messages have trouble deciphering their errors when submitting forms. Aid them, not hinder them.
Be polite, yet jovial
"Oops! There seems to be an existing template with the same name. Please enter a unique template name"
Using a mixture of conversational and formal language, helps put the user at ease. It accommodates for a more human-like tone.
Be rude and robotic
"Incorrect name. Enter correct template name."
Avoid the risk of offending users and infuriating them with rude language.
Be clear and instill confidence
"We seem to be having issues. We should be back up in a few minutes. Please try again later or reach out to your Qcue Manager"
Maintain clarity while conveying error messages for form submissions or outages. Users want to use the product, let them know when they can resume activities.
Raise alarm and fear
“Error 404! Data missing. Try again later or refresh your browser”
Using technical jargons and terminologies can raise fear and alarm in the user’s mind. Asking them to perform actions with no guarantee of results lowers the user’s trust in the product.